Review: Porter magazine

Porter magazine

Online retailers have long been looking to bridge the gap between editorial content and e-commerce to increase sales. The latest to jump on the bandwagon is everyone’s online fashion (window)shopping destination Net-a-porter, having launched a highly anticipated shoppable magazine titled Porter last week. What does shoppable mean? First, you scan the magazine pages with Net-a-porter’s ... Read more

This week in fashion #2

Naulover feathers

Breaking news Online fashion retailer Net-a-porter has launched Porter, "the fashion magazine for the stylish, intelligent woman of now" (EDIT: read my review of Porter here). Apart from fashion, Porter will also cover business and international relations — topics that many readers miss in other fashion magazines (rivalry ensues). Most of all, Net-a-porter's foray into ... Read more