Something Is Rotten in the State of Fashion Blogging

Last month marked four years since I started my first fashion blog. Back then, bloggers were gaining tremendous popularity because of their fun, accessible style and uncensored opinion, a cherished antidote to aspirational fashion magazines readers no longer related to. But what glitters is not always gold. Have bloggers democratised fashion for the long run ... Read more

Why do you blog?

keep-calm-blog-on

I often talk about fashion blogging with people who once heard about bloggers who receive expensive clothes for free, launch their own lines and collaborations, fly business class, get paid €5000 per appearance and make millions in ad revenues (OK, I made that one up). While I love discussing fashion blogging, I don't love it ... Read more

2011 recap: Blogging my way to fashion weeks

Concept Korea Spring 2012

2011 was an exciting and fruitful year for me as a fashion blogger. In February I attended my first major runway show, Emporio Armani F/W 11/12 at Milan Fashion Week. Envisioning myself working in fashion before I started blogging, I thought I would have to spend years interning and assisting at magazines before my boss ... Read more